Why I Use Planoly For My Clients and You Should Too

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Instagram thrives on eye-catching visuals and as a social media marketing and branding agency, I strive to have a cohesive, clean, and representative account for all of my client's brands. That's where Planoly comes in!

If you work in social media or blogging then you have had to of heard about Planoly by now... unless you're living under a rock. In today's market, there are so many different companies that offer Instagram posting help from Buffer to Tailwinds, Later, and CoSchedule; but today I am going to talk with you about why Planoly is the best of them all!

The days of getting stuck agonizing over whether your next picture will work with the last one you posted, or if the new post meets your brand is over. Planoly provides everything you need to create a cohesive, eye-catching account that meets your standards!

So let's talk about everything they have to offer:

PLANONLY IS ONE OF THE ONLY APPS THAT IS VERIFIED FOR AUTO POSTING

This feature for a social media manager was a LIFE CHANGER and in my opinion, helped revolutionize small business marketing. The days of uploading 5 different clients Instagram post 7 days a week is over and I am so excited about that.


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PLANOLY CAN BE USED ON MOBILE AND DESKTOP

The fact that you can not only use Planoly on your mobile device but also your desktop is the #1 reason I am in love with this app! All of Planoly’s features can be accessed either on a mobile device or your computer.

One of my biggest complaint about Instagram in the past was that it restricted your ability to upload photos from a computer.  Planoly allows you to log in to your IG account from your desktop computer and use the same features as the mobile app.

You can easily upload photos, schedule your content, drag & drop images all from the much wider and eyesight friendly screen of your computer.

PLANOLY GIVES YOU A BIRD’S EYE VIEW OF YOUR GRID

With Planoly's free account they allow you to upload 30 photos and drag and drop them to help keep the schedule and aesthetic you are trying to achieve. Maintaining your brand’s aesthetic on Instagram is vital and Planoly helps you do that which is amazing.

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PLANOLY ALLOWS YOU TO SCHEDULE INSTAGRAM STORIES

Earlier this year Planoly announced that you would be able to start scheduling your Instagram Stories. Unfortunately, Instagram still does not allow auto-posting for Instagram Stories but you have the ability to create your content ahead of time and schedule it for the future.

Planoly's Instagram Story feature allows you to schedule images, videos, GIF's, boomerangs. You can also include your @mentions for a post and copy and paste it into your story when you upload it. You can also add stickers, polls, gifs and other effects.

Since Planoly cannot auto post stories for you they will instead send you a push notification letting you know that you need to post your story on Instagram. Schedule & you'll be notified the same way you would be for a regular post. Once you open stories you can still add stickers & effects.

Future Note: I could see Instagram allowing Instagram Story auto posting in the future, especially with the introduction of IGTV and their move toward helping business' advertise. 

PLANOLY PROVIDES ANALYTICS OF YOU INSTAGRAM ACCOUNT

Planoly includes an overview analysis of your Instagram account. This includes followers, following, likes, comments, overview & your Top Posts.

You can see these same features if you update your Instagram profile to Business, however, Planoly allows you to look back at photos and engagement farther back than Instagram Insights.

You can even customize different dates if you want to see if you were performing better during different marketing campaigns, content strategy, etc.

PLANOLY ALLOWS YOU TO KEEP TRACK OF COMMENTS AND RESPOND

With a busy schedule and managing so many different accounts it is easy for comments to get lost and forgotten. Planoly allows you to keep up with all of your comments, starred comments that you need to respond to later, as well as your accounts newest comments.

You can even reply to the users on the app so that you don't have to miss out on an opportunity to start a conversation or gain a new follower.

YOU CAN INTEGRATE GOOGLE DRIVE, DROPBOX, AND YOUR IPHONE PHOTO ALBUM WITH PLANOLY

This is a lifesaver considering I have so many different clients and they all have their own branded photography. I can easily connect their photo dropbox with Planoly so that I don't have to download and then upload every single photo!

Also, did you know that with Planoly you don’t have to download an image in order to use it?  Planoly has a “grab & go” feature that allows you to select an image that you like, upload it into the app, and use it without the file saving to your mobile device or computer hard drive.

You can even search for photos by users or hashtags; they even have free stock photos available to you! 

PLANOLY IS REASONABLY PRICED

Compared to other programs Planoly is very reasonably priced. I use to use Plann but moved over to Planoly because of their computer app and ability to auto-post. You can use Planoly for free and upload up to 30 photos a month, However, if you need more than that their solo plan starts at $7 a month if you pay annually and $9.99 if you pay monthly.

For a social media manager like me the price is more expensive to have multiple accounts but then I don't have to sign out and sign into different client accounts each time I need to post to their Instagram. It also allows you to add team members and employees.

Note: With auto posting having an upgraded plan has not been as much of a priority but Instagram still does not allow auto-posting for videos or carousel posts. 

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PLANOLY ALLOWS HASHTAG MANAGEMENT:

Want all your different hashtags groups saved in one space? Planoly can do that for you! This is an amazing feature because it saves you so much time!

Most businesses have different hashtags for different products, services, etc and each post can require a different set of hashtags. Planoly allows you to create hashtag groups where you can store up a  list of up to 30 hashtags you want to use for your brand. However, we recommend you change this up periodically and don't use the same #'s on every post.

Name the groups based on the post, save them all on Planoly and just copy and paste at the time of posting or scheduling for auto posting.

Pro tip: Change up the hashtags periodically so that you can reach different target audiences and followers.

Bonus: PLANOLY ALLOWS YOU TO ADD SHOPPABLE LINKS AT AN ADDED PRICE

If you sell products, you can use Planoly's upgraded feature to allow your followers to shop on your custom shoppable page, on their mobile devices through your profile link or an embedded code on your website.

This feature is perfect for tagging products in your images and making it easier for followers to purchase your products. Which leads to better sales and customer experience!

Conclusion:

Planoly has been a driving force in helping to create cohesive and successful grids for all of my clients. Managing their visual feed on Instagram is now 10x easier than it was in the past. If you don't have an account yet you can sign up or switch over today!